Repositioning Campaign
Grab Life by the Groupon
A top-to-bottom gut rehab of a brand platform to reposition Groupon from a discount provider to a discovery portal for life-changing experiences.
Music Video
A Cross on a Gravel Road
A Midwest ghost story: a music video for the song "A Cross on a Gravel Road" by The Okay Lakes.
Halloween Film Festival
Homemade Horror Show
An annual film festival of DIY horror/comedy shorts.
Original Film Score
Operation Route 66
A mix of ambient electronic and acoustic instrumental pieces written to picture.
Album
Redshift
A soundtrack to a moonsilvered drive on patchily paved Midwest backroads.
Sleeveless Hearts
Music Video for the song 'Sleeveless Hearts' by The Okay Lakes
B2B Repositioning Campaign
Don't Use Groupon
A B2B campaign to persuade small business owners that Groupon no longer sucked. Writer and producer: hero video script and storyboard, landing page copy, paid social.
Awareness Campaign
Yep, There's a Groupon for That
A brand repositioning campaign to shift lapsed customer perception from 'Groupon doesn't have any good deals anymore' to 'Oh snap—ACTUALLY!'.
B2C/B2B Recovery Campaign
So #@$%ing Ready
A B2C/B2B recovery campaign to drive new and lapsed customers to business partners who needed help to recover following lockdown.
Holiday Campaign Ad
Rewrite the List
A holiday claymation ad to drive customers to give the gift of experiences.
Recruitment Video
Something Different
A B2E video to drive talent acquisition and traffic to Groupon's newly updated Careers website.
Brand Content Series
Yes, Andy
A brand content series to highlight things to do in top markets.
