Ugh. Those three words. We hear them from skeptical business owners repeating stories of disgruntled Groupon merchants, and from lapsed customers relaying their bad Groupon experiences. But bad Groupon experiences are rare. We’re much better, much more often than those stories make us seem. Our app has 5 stars, damn it! If we can meet merchants where they’re at with their negative perception of Groupon, own up to how we’ve fallen short, and introduce them to who we are today, then we could start earning their trust again. We could own the conversation around those three words, and shift their mindset from “Dont Use Groupon” to “Dont. Use Groupon.”