Jordan Keller Writer + Producer + Director Good Work Awareness Campaign Yep, There's a Groupon for That A brand repositioning campaign to shift lapsed customer perception from 'Groupon doesn't have any good deals anymore' to 'Oh snap—ACTUALLY!'. Duties Content DirectionVideo ProductionScriptwriting Research”Groupon … still exists?” Turns out years of blasting 5 spray-and-pray promo emails a day* and driving customers to an increasingly enshittified website and outmoded app did build a certain kind of brand recognitionGroupon… kinda sucks? 73% of lapsed customers responded Groupon no longer has good or locally relevant deals StrategyReposition Groupon as an app for every day and exceptional experiences Sales More Better Deals Increase merchant quality and quantity in five test markets Product Fix Search Overhaul search functionality to serve deals with hyperlocal relevance Brand Creative Inject Vibes Shift brand perception among lapsed and new customers Get New and lapsed Groupon customers in five test markets To Shift their perception of Groupon from “busted coupon app” to “discovery portal for amazing and everyday experiences” By Building an integrated marketing campaign that crackles with confidence and enthusiasm Production CTV Ads Play Play Play Play Campaign Results+46%Ad Recall+16%Purchase Intent+6%Brand Consideration